Our approach is practical, substantive, and forward-looking: we advise on reputation management, (social) media risks, and the regulatory impact on commercial communications. This enables companies to engage with the public, knowing their message is legally compliant.
In the digital economy, the impact of media and advertising is greater than ever. INC. guides organizations, media companies, and brands in making strategic and careful choices in their communications. We help find the right balance between creative freedom and legal responsibility.
INC.’s attorneys have deep expertise in media and advertising law and the rules of the Dutch Advertising Code Committee (RCC). We assist companies, brands, and creative agencies in developing and reviewing campaigns, publications, and digital content.
IP Services
Why INC.?
Media & advertising
INC. understands that media and advertising are crucial elements of business strategy. We combine legal expertise with strategic insight, allowing clients to communicate confidently without unnecessary risks.
INC. provides support in areas such as: legal review of advertising campaigns and publications, guidance in complaints procedures before the Advertising Code Committee, advice on copyright, portrait rights, and quotation rights, drafting contracts with media partners, publishers, and influencers, crisis communication and reputation management and addressing competitors in cases of misleading advertising
Do you want to communicate, advertise, or publish with confidence? Contact us—we’re happy to advise on the right legal strategy
LEGAL SUPPORT +
Our media and advertising services touch on various legal frameworks. Examples include press freedom and privacy: INC. advises on balancing public interest with commercial objectives.
Copyright and portrait rights are also relevant, covering the protection and use of photos, videos, texts, and other creative works.
Compliance with the Dutch Advertising Code and rules against misleading advertising is essential. A key area is sustainability claims (“green claims”): assessing marketing communications that highlight eco-friendly attributes or sustainability benefits.
We help to ensure campaigns are not considered misleading or greenwashing. INC. also advises on online communications and platform responsibility, including legal guidance on user-generated content, moderation, and liability for digital publications.
Whether it involves a press release, influencer campaign, or brand positioning, INC. ensures media and communications remain legally solid.
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